The area known locally as "Michiana" which combines the words Michigan and Indiana. Encompasses Berrien, Cass and St. Joseph counties in Michigan, and St. Joseph, Elkhart, LaPorte, Porter, Lake, Starke, Marshall, Kosciusko, LaGrange, Noble, Whitley, Allen, DeKalb and Steuben counties in Indiana.
Population in our territory is almost 5 million. The largest counties in our market in Indiana are St. Joseph County (South Bend / Mishawaka), Allen County (Fort Wayne) and Lake County (Merrillville). Our largest Michigan counties are Kent County (Grand Rapids), Ottowa County (Holland) & Kalamazoo County.
The area is served by the Indiana Toll Road (I-80/90), a four-lane super highway which extends 157 miles across northern Indiana and runs parallel to the Indiana/Michigan border. Eastern counties gain access south via Interstate 69 and western counties use Interstate 65. Both I-69 and I-65 branch off of I-80/90. Locally, this convergence of major highways is referred to as the I-80/Lake Michigan effect. Virtually all cross-country east/west traffic generated north of I-80/90 and east of Lake Michigan use the Indiana Toll Road. As a result, the interstate, state and local transportation systems serving the area have developed as one of the nation’s strongest, from both a facility and a services perspective. National distribution operations have selected the counties in our territory because these counties have the ability to provide superior service to a significant portion of the country’s population. UPS’ one-day service from these counties can reach 40.2 million people in the United States. FedEx’s one-day service can provide service to 41.4 million people.
The South Bend-Mishawaka area is the also the second largest retail trade area in the state next to Indianapolis. The Designated Market Area (DMA) encompasses a ten-county area including Northcentral Indiana and Southwest Michigan and has an Effective Buying Income of over $14 billion with retail sales over $8 billion.
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